Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter includes fast become a very popular social media tool. Instagram was originally developed making sure people could apply different filters to photographs that they had taken on their phone and would allow your crooks to easily upload and share these photos with friends (or account followers) making use of the Instagram application. More recently video was introduced to buy instagram likes it can be uploaded, but Instagram video lessons are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are definitely than 300 million Instagram users all through.
Approximately 70 million photos are uploaded per weekend.
The account is ‘free’ to start so there are low barriers to admission.
It can be a medium enables for easy sharing of content twenty-four hours a day.
What sort of success have businesses achieved using Instagram?
Businesses with regard to Levis, L’oreal and the others have been able to employ a the tool to:
To increase awareness as well as products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract leads to build relationships with their product, service or brand.
Run successful promotions, competitions and special gifts.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses consequence of its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos to be posted and shared folks either wearing or using these products. For instance, a food manufacturer might post photos of somebody cooking with, sharing a meal, or entertaining friends using their food health supplements. This success is not exclusive to big brands as many small businesses have been able to leverage the pressure of Instagram to engage their clients. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the use of attractive photographs on the food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would have an interest in or search for the purpose of.
Bloggers, web 2 . 0 stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of individuals following their Instagram accounts. This ‘influencer’ group makes sure that there are many eyeballs there ready notice your products and services. The audience has already been made for you. The engagement has already been formed and tapping into this through your product uploaded onto their Instagram feed or featured with a blogger or popular Instagram account holder will in order to to increase audience quicker. Therefore taking time to identify key ‘influencers’ in your industry as well as the you can tap into this is important.
Hashtags – What is he?
How can they be once did increase business exposure?
I claim that if you have an interest in getting onto Instagram you spend time up-front doing your Hashtag research. Hashtags are tags a person can can incorporate a caption of an image that you upload. Moves through a hashtag you have to have use the # symbol at the leading of the tag and afterwards add a keyword or several keywords without spaces after the hash expression. For example, you might post a system image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. It is already be familiar with hashtags for the reason that are also popular on Twitter consume the you aren’t take an appearance online notice some examples of how they have been used. The intent behind the hashtag is to tag your photo the subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.